The company, who created the iPod, is called Apple. The reason Apple created the iPod was to introduce the newer, more improved version of a c.d. player. I identify with this object because this is one piece of technology that I need in my everyday life. I cannot go anywhere without my “pod”. The commercial Adequately represents me, I am the silhouette. I am the kid you see dancing around, jamming to their “pod”. This commercial represents me very well to others, people know me as the kid “jerking” with the iPod in and sunglasses on. I do not think the ad does a good job at persuading the audience to buy the product. Do not get me wrong, I love Apple’s commercials, but the commercial did not scream “BUY AN IPOD!” I understand how it could appeal to the music lovers, but I think they could have done more to sell their product. Occasionally when I need a “pick-me-up”, my iPod gets me through, especially when I miss my family. Once Apple came out with the different colored iPods, I knew I needed to have the purple one. Purple is a wild and crazy color for an iPod and I knew it would match my personality the best. I think iPods are the best thing in the world! I am currently listening to “Go Crazy” and I just feel the urge to… well go crazy. The ad I am analyzing is the ad that made iPod so popular.



The subject in the ad is the device that the silhouette is holding. The iPod and the headphones are the intended focus of this advertisement. What makes the iPod stand out so much is the contrast in colors. The yellow background, the black silhouette and the thing that pops is the product itself. What I noticed that was missing was the ethnicity of the dancer because Apple made the dancer into a silhouette. Apple did that because they want to show iPod sees no color. The purpose of the rhetorical object is to show all music lovers that Apple’s iPod is about having fun and just going crazy. The main reason some should buy this item is to have fun while listening to their favorite genre of music. Another thing that was omitted was the price of one of the devices. In psychology, this term is called the foot-in-the-phenomenon. Where the seller grabs your attention and makes you consider buying their product, without telling the buyer how much the item actually costs. Both race and price where omitted from the ad to get you to buy the product, or to at least consider purchasing the product.




The motivation for this ad is to sell the product, plain and simple. This advertisement shows the world that when you own one of these devices, the world is a better place. Where you can dance, blast your music and just enjoy life. The audience, like I said before, is music lovers around the world. Anyone who listens to music should own an iPod. The constraints are that when I state how great these iPods are and the reader thinking well I have a cd player and I love it. But I am going to assume that the reader and I have some common ground when it comes to owning an iPod. Also, that the reader loves their iPod just as much as I do. That we share the feeling that out iPods are an essential part of our daily existence and our personal happiness. When we examine the structure and composition of the ad, we notice the different themes that go into it. The unity of the ad is how it stirs up happy emotions in us, because we see people dancing and enjoying their music in a whole new way. There appears to be a hierarchy in this ad, in that the silhouette appears to be the most important thing. But the ad highlights the iPod and the headphones, showing that if you have an Apple iPod, your music and movies are always with you, no matter where you go. Thus fun is always at your fingertips. In this advertisement the contrasting colorful backgrounds and the black silhouette highlight the white iPod and makes it stand out.


The intended audience is music lovers of any genre or generation. Anyone who loves music should own one. Throughout the years the audience has never changed. Music lovers own iPods. Obviously this applies to me since I own an iPod, in fact I’ve owned four throughout the years. I keep buying them because I love music and that is how this ad appeals to me. I love my music and cannot survive without it. Apple is hoping that all music lovers feel the same way as I do, therefore gaining customers. This is the 21st century’s listening device; c.d. players are a thing of the past. Good bye, old technology and hello, wave of the future. It is my opinion that IPods are must have items, and most everyone owns one. They keep selling because with each generation they get better and better. Some of the newer iPods are in different assorted colors; I saw the purple one and fell in love. Apple created the new generation to appeal to a larger audience. Before Apple only had plain colors; white, black and silver, but now they have purple, blue, red etc. I cannot go anywhere without my iPod. I need them especially when I have to ride on the airplane for two hours or when I am doing homework. Most college students own one and you can see why. You yourself probably own one; you know how great these little devices really are. They are a great accessory to keep people entertained on a daily basis. Apple created a universal entertainment device that anyone from any age can own and enjoy.